In-House Corporate Marketing and Communications

My Role in This Work

When I joined the Windstream Marketing and Communcations team, the telecom corporation of more than 12,000 employees had just launched the “Windstream Enterprise” brand. I applied and extended visual branding to new and existing pieces, completing more than 580 requests in a 20-month period. I built layouts for hundreds of social media images, sales brochures and fact sheets, user and administrator guides, web content and UI graphics, and powerpoint slide decks. I also built customizable forms in both InDesign/PDF and Microsoft Word, designed branded logos and emblems for internal and partner programs, and helped define and refine the tools and processes the team used for collaborative workflow, file naming, archiving. Finally, I worked extensively with tables and style sheets in InDesign, which I consider specialities. This role was a great fit for me, and I truly enjoyed working with so many internal customers and coworkers in stewardship of this brand.

Collaborators

  • Marketing and Communications Teammates: Paula Roberge, Corey Vance, Nicole Yeager
  • B2B Marketing Agency: Quarry
  • Brand Agency: VSA Partners
Windstream Marcom Brochures and Sales and Marketing Collateral
Brochures and other sales and marketing collateral
Windstream Marcom Social Image Design
Social Media Images, Content Marketing
Windstream Marcom Sales Promotional Graphics
Sales Support and Promotion Graphics
Windstream Marcom Social Image Design
Social Media Images, Experts
Windstream Marcom Sales Forms and Flyers
Sales Forms and Flyers
Windstream Marcom Infographics
Infographics (detail)
Windstream Marcom Tables
Extensive work with tables in both InDesign (left) and MS Word (right)
Windstream Marcom Social Image Design
Social Media Images, Seasonal
Windstream Marcom Diagrams
Diagrams
Windstream Marcom Social Image Design
Social Media Images, Webinars and Events
Windstream Marcom Certificates
Branded certificate forms and other internal documents
Windstream Marcom Brand Styling
Applying varied in-brand styling to the same content for visual variety

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